MK330 Marketing and E-Commerce
Prerequisites: MK 201 and MG 201.

Students develop a conceptual and practical understanding of how information technology enables new forms of marketing to radically reshape the marketing function. Students gain exposure to the theoretical concepts of marketing in a global, e-commerce marketplace. This course analyzes and creates an understanding of the various technological factors that are likely to impact marketing in the future, as well as the implications of technology.

3 Credit Hours