MK301 Marketing Research and Analysis
Prerequisites: MK 201, MG 201 and MA 121

This course focuses on and examines the critical need for customer and market information and the tools and methods available to collect and analyze that information. Topics include identification of information needs; market and consumer analysis; methodology for collection of information; and analysis of data relative to marketing issues. Reviews data and key marketing concepts to help students learn more about marketing research tools and uses. Use of the Internet will also help demonstrate how to gather market research data more quickly and efficiently.

3 Credit Hours